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Finding Inspiration in Every Step
About Us
At Shoewah, we believe shoes tell a story—about who you are, where you’ve been, and where you’re going. That’s why we’ve reimagined shoe care, making it simple, accessible, and built for today’s fast-moving world. From everyday wear to professional footwear, we provide hassle-free cleaning and restoration so every step you take feels confident and fresh.
Shoewah isn’t just about clean shoes—it’s about creating a service that fits seamlessly into people’s lives, businesses, and communities. With innovative systems, sustainable practices, and a commitment to care, we’re proud to be building the world’s preferred shoe care partner.
Our Story
Shoewah began in 2017 with a simple idea from our founder, Anthony 'Smooth' Felton: shoe care should be as easy and accessible as any modern service. What started as a small, hands-on solution quickly grew into a vision for something bigger—an organized system that could serve individuals, families, and eventually entire companies.
From the early days of meeting customers face-to-face to developing our patent-pending collection box system, every step has been about solving one problem: how to make shoe care simple, efficient, and built for today’s world.
By combining professional cleaning, nationwide logistics, and subscription-based services, Shoewah has transformed from a local concept into a worldwide shoe care partner. Along the way, we’ve stayed true to our mission—helping people protect their shoes, save money, and step forward with confidence.
Today, Shoewah continues to grow, bringing shoe care into homes, offices, and communities everywhere. And this is only the beginning.
Company Overview
About Our Company more resources
We've spent years rethinking shoe care, and our services make it simple - subscription cleaning, prepaid kits, and trusted products that give your shoes new life.
Shoewah Charity
For over 10 years, Shoewah has given back through free shoe cleans and donations - because fresh steps should be for everyone, not just some.
Our team is here to help every step of the way - whether it's tracking your kit or shoe cleans, caring for your shoes, or answering questions, Shoewah support is just a message away.
Shoewah's story has always been about community and innovation - our press and media shares that journey, along with updates, photos, and news for all.
Investor Relations
Shoewah is building the future of shoe care - our investor relations hub offers insights, updates, and opportunities to grow with us.
Careers
At Shoewah, every role helps us reinvent shoe care and give back to the community - join our team and grow with a company finding inspiration in every step.
Our Facts
